Showing posts with label Politics. Show all posts
Showing posts with label Politics. Show all posts

Wednesday, July 30, 2014

NIGERIA, LEVICK AND THE IMPERATIVES OF NATION BRANDING




In the past week or so, I have read quite a number of articles and comments about the “purported” award of a public relations (PR) contract to a foreign-based PR consultancy, LEVICK, which, as a local news site – www.thecable.ng - put it, was hired by the News Agency of Nigeria to manage the international information on President Goodluck Jonathan on the Boko Haram insurgency, especially after the battering he got in the foreign media over his handling of the abduction of Chibok schoolgirls.
Well, blame it on the Nigerian social media that, at best, sensationalize every news or report relating to the government or, at worst, fill their pages with unsubstantiated claims, half-truths and outright false and misleading account of events, I take every information I get with a pinch of salt until I can satisfactorily prove the veracity. Hence, my reference to the Levick story as a mere “claim”. It might as well be true!
But this article really isn’t about the truth or falsehood of government’s hiring of a PR agency

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